Dance Your Way into the LA Darkness in Nite Jewel's Video for "Boo Hoo"
Sip a champagne slurpee and dance the pain away.
Earlier this month, Nite Jewel a.k.a. Ramona Gonzalez released her third album, Liquid Cool—four years after her last. The electro-pop collection is a welcome return for the LA artist, digging into an eerie, atmospheric sense of desolation with tracks like “Running Out of Time” and “Was That a Sign.” The album floats on a dark, synth-swooned wave of melancholy.
Below is the premiere of the video for "Boo Hoo" a video which loops its visuals as much as Gonzalez circles back on her ethereal lyrical refrains.
"Directed by Emilia Kurylowicz (Polish-born, Berlin-residing), this video was shot in the middle of the night, in various locations in Los Angeles," explains the singer. "Emilia and I wanted to take the idea of water and tears and re-contextualize for an urban environment, hence the beach look, the mermaid-esque look, and the car washing. What does crying look like in an urban, industrial wasteland?"
Watch the synth-pop singer sip champagne slurpees and let her dance get interpretive below.
Nite Jewel Tour Dates
6/29 - Los Angeles, CA - El Cid
7/6 - New Haven, CT - BAR
7/7 - Brooklyn, NY - Baby’s All Right ^
7/8 - Toronto, ON - The Garrison
7/28 - San Diego, CA - Soda Bar
7/30 - San Francisco, CA - Brick & Mortar Music Hall
^ w/ Starchild & The New Romantic