In the world of auto-tune, there are users, and there are abusers. And then there are the sonic visionaries of "The Cher Effect." Heloise Williams is one of those.
In the world of auto-tune, there are users, and there are abusers. And then there are the visionaries of this synthetic vocal effect that make "organic" vocals sound as passé as Peter Ivers' Ginkels.
As evidenced on "Time Lords," Heloise Williams is a master of "The Cher Effect." She's the frontwoman for Heloise and the Savoir Faire, and probably the only human we'd actually refer to as "fierce" un-ironically (just check out that press photo!). Check out the track, in all it's spaced-out, icey glory, below:
Pick up Vibezz, Heloise's recent release, right here.