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Music

Deem Spencer's New Video Is the Surreal Odyssey of an Action Figure

We premiere the Queens rapper's new video "we think we alone," which forces you to reconsider the messaging in his music.

Queens rapper Deem Spencer released one of 2017's most under-appreciated projects with his we think we alone EP. In just eight tracks, Spencer provided more emotional transparency and depth than the bulk of his peers throughout the year. Much of we think we alone was created when the rapper's grandfather fell ill, and the feelings shared on the project—while not explicitly about his grandfather—were inspired by his experience being the primary caretaker for a sick loved one. On it, he questioned how much time he had left on Earth, wished to be reincarnated as a leaf in the Garden of Eden, and, at times, said nothing at all.

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Before that EP dropped, Spencer gained attention for the video for his track "Soap" from his debut EP, sunflower. The song expressed regret for succumbing to peer pressure as a teen, and the video, showed Deem stringing along a puppet made in his own image. It showed that the Queens native took much more into account than just his music, but also how his visual output reflected his songs' messaging.

Today we're premiering Spencer's newest video, which is for both "Eve's Titties" and "The Bright Side" from we think we alone. The video is a directorial collaboration between Spencer and Prolovevisuals, and it reintroduces his fascination with dolls. In the video's first scene, while drinking a glass of water, Deem transforms into an action figure-sized version of himself. While "The Bright Side" plays, he runs through a field in a sunflower suit before ending on a fairly sturdy Milly Rock. Like most of his creative output, the video forces you to make sense of Deem however you see fit, as neither scene is a direct depiction of his songs' lyrics. "Me and Prolovevisuals made full visuals for a bunch of the songs but over time we think we alone started to mean something else to me," he said. "I didn’t want to make music videos about my personal shit so i cut it up and made it smaller." Watch "we think we alone" above.

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