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Justin Timberlake was Just Named the Creative Director of Bud Light Platinum

The 32 year-old singer's duties will include providing, "Creative, musical and cultural curation," and presumably be occasionally photographed throwing back some sweet, sweet 'Nums.

In a move that simultaneously surprised no one and infuriated everyone, Justin Timberlake was named the Creative Director of Bud Light Platinum, Billboard reports. The 32 year-old singer's duties will include providing, "Creative, musical and cultural curation," and presumably be occasionally photographed throwing back some sweet, sweet 'Nums.

On his end, the singer had to say, "Bud Light Platinum brings a refined, discerning aesthetic to beer that plays well with what I'm doing," which is press release gobbledygook for, "Yeah fuck it, I'll drink a Plat."

As to why Pitbull, who is essentially a human bottle of Bud Light Platinum, was not named Creative Director of Bud Light Platinum, well, he was too busy appearing in Bud Light Regular commercials.