What is the best way to get people to buy stuff? A surefire method is to get cool or in-demand people to advertise said stuff: after all, as the saying goes, "A detox tea sponsorship deal does an Instagram model make."
And in the spirit of that time-honoured method, certain brands have been kicking their campaigns up a notch recently, and it seems Adidas Originals is leading the charge. Their newest promo features a number of prominent creatives and public figures, including some best of British talent – like Dev Hynes of Blood Orange, Stormzy and Mabel – all doing their own thing. And it's set to a new version of "My Way" by Frank Sinatra (the ultimate 'fuck you' song, always), which has been re-imagined as a rabble rousing battle cry for a new generation. Surely a guaranteed way to sell more trainers, if nothing else.
Watch the Adidas Originals promo, which also features Snoop Dogg and Petra Collins, below:
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(Image via YouTube)