My God If You Haven't Heard 808INK Yet, Watch "Jeep Cherokee"

For the uninitiated, 808INK operate in their own world. The place: Lundun. The sound: somewhere close to what Organized Noize were doing in Atlanta in the 90s but also completely different. Rather than any specific tone, the similarity is in the way 808INK are carving a lane for themselves.

When we interviewed the boys a little over a year ago, they hadn't moved far from their south London home. Since then however they've played SXSW, made a new fan in Skepta and released new album Hungry. "Jeep Cherokee", which we're premiering below, is the latest video to be taken from that album. At this point we could probably explain to you what happens but use your eyes and ears, nerds. Watch above and head here to get tickets for their show tonight at Kamio in east London.