Get Ready to Get Weird and Stream El Guincho's New LP 'HiperAsia'
Six years after he changed the face of music videos with "Bombay," Pablo Díaz-Reixa returns with an LP inspired by the sensory overload of Madrid's Chinese bazaars.
El Guincho by Adrià Cañameras
Oh there you are El Guincho! We were about to send out a search party. Since his last
record, Pop Negro, six years have elapsed. Six years since changing the face of music videos forever by teaming with CANADA and dropping the routinely emulated, never bettered video for "Bombay." (He reunited with the directing crew again for his new track "Comix.")
At the top of this year the Canary Islands-born Pablo Díaz-Reixa started slipping out tracks like the louche R&B of "Comix" with Mala Rodriguez, announcing a much sexier stance than the tropicalia-shimmered synths of his last LP. Album opener "Rotu Seco" comes off like early Neptunes after too many sangrias, while the vocally-manipulated "Stena Drillmax" flouts Aphex Twin-angles. Some songs are a total headfuck, like the careening "DuBugas." It's a thrilling melange of disjointed beats and breaks, booty bass and island R&B. It's pretty fucking weird. But in a great way. It's a record directly inspiredd by a chain of enormous Chinese bazaars in the outskirts of Madrid.
"I fell in love with the building and their products, sui generis takes on western brands, often more interesting than the originals," he explains. "I thought: how could I translate this whole business structure into sound aesthetics, a mixing concept, a song idea, etc.?
"For sound I used the experience of walking around the corridors as inspiration. So, I would use no reverb, no echoes, reduce bit depth of sounds and use distortion as a way to separate the elements.
For the mix I used their product placement as inspiration. Unexpected, undivided, packed with data, and the customers walking around and experiencing it. The individual would be the mono signal with almost no effects, a little beat on the 808 or a bass line and some vocals, that's it. I'd use the stereo to corrupt. Breaks, other song ideas that pop in and out, abrupt silences, and vocal processing are used as a way to separate thoughts.
"For song ideas I used their fake brands, their ability to create something fresh out of a very specific interpretation of an existing item. Purpleized neo soul imaginary pizza chain song wrote by a coke addict creative director on 'pizza'—I would write these genres down on a text file and record songs to match those descriptions."
He's also made his album wearable so you can wear this sonic overload! Yeah, you read that right—more on all that jazz here.