PREMIERE: Watch SadGirl's Stylishly Gory Video for "Norma and Jessica"

Imagine if Robert Rodriguez directed a slasher flick and costumed it at a sex shop with Hawaiian shirts and BDSM toys.

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Sep 2 2015, 2:24pm


SadGirl's Dakota Peterson (bass), Misha Lindes (guitar/vocals), and Paul Caruso (drums) on the set of "Norma and Jessica"

West LA's SadGirl is a DIY surf-punk band that reps the city's rock 'n' roll lineage from 50s ballrooms to drag races by the LA River. The trio is old school in every sense of the phrase—from their handmade rockabilly merch to their greasy hair and oldies sound. After forming in November 2013, SadGirl released their first single "Breakfast is Over"/"Norma and Jessica" last July. They've now re-released the single as a seven-inch on Hard Feelings Records, along with a blood-soaked video for "Norma and Jessica" that's a major step up from what you'd expect by broke DIY kids (a Kickstarter campaign funded the production).

"Norma and Jessica" is what would happen if Robert Rodriguez directed a slasher flick and costumed it at a sex shop with Hawaiian shirts and BDSM toys. SadGirl's new video pushes the boundaries of DIY by shooting on 16 mm and casting a cult action star, Danny Trejo, the video's demented cult leader. Shot entirely in LA, "Norma and Jessica" features perverse medieval weapons, baseball bats, romance, revenge, and a surfy instrumental track that sounds like The Marketts' "Out of Limits" with fuzzed-out bass.

"Norma and Jessica" is directed by David Gantz and Theo Cohn.