Nelly's New Song Is Incredible
Proving, yet again, that he's probably the best singles artist of all time.
Above is the new music video from Nelly. In it, he rides around in a Porsche, does some non-descript dance moves and reminds us that he’s still alive. It’s all set to the theme of what I’d imagined all my high school road
trips through California with my BFFs to sound like. Except, I’m English. And it’s fucking cold. Always.
Anyway, the song is terrible. It could have been sung by Taylor Swift and it would sound exactly the same. And, that is why it’s also amazing. Seriously, I listened to it ten times last night. As I awoke this morning, I remembered that this song was waiting downstairs on my computer, ready to be gifted to my ears all over again. I couldn’t wait to get out of the sheets to listen. Nelly, you gave purpose to today.
It also got me thinking. Nelly has always been the undisputed king of singles orientated music. Let’s take a chronological look back through his career highlights / reinventions.
Nelly was a lifejacket to the sinking ship of early 2000 hip-hop. He was the generic rap artist that I’d spent my eight year old life looking for. He offered everything that I wanted. A beat that sounded like it would be found on a copyright free music library. Oversized clothes. Women. Chicken. Intriguing face-to-camera expressions. And a street party. But, what my kindergarten self (and the world) didn’t know, is that this was only the beginning.
"RIDE WIT' ME"