Quantcast

Dave Reps the Hard Graft in His Sam Smith-Featuring "100M's" Video

A shout out for anyone who's ever done a paper round.

A shout out for anyone who's ever done a paper round.

Noisey UK Staff

There's a lot to be said for putting the work in. Beyond wanting you out of their hair, the people who looked after you growing up may have insisted you get a weekend job to learn about the value of money and the "character building" virtues of the hard graft. You could've tied your hair back to wipe tables in a nearby cafe, spent your time stacking trainers or trousers in a shop – or, as we see in the opening scene of south Londoner Dave's new video, chucked last night's news at people's doors in a paper round.

We've already written about how much track "100M's" goes in, so won't repeat ourselves here. Now the song with all of its focus on a bank statement that reads more like a barcode has matching visuals, documenting one kid's steps from a day's work to picking up the treat he's saved up to buy. Along the way, you encounter Dave, spitting on the street and behind an off-license counter. Look closely and you'll spot cameos from two PRM Records label affiliates: "100M's" producer SG Lewis and, yes, that really is Sam Smith (???) at about 1:33. To be fair, he appears over a line about MOBOs, Grammys and Oscars (he's won all three) and was already shouted out by Dave in a wordplay bar on "Revenge":

You ain't got money on your mind like the Sam song / And me and you can't chill out, so why latch on?

Annnyway, watch the video and its ode to rolling up your sleeves and getting to work above.

You can follow Noisey on Twitter.