The Worst Music Interview Ever Conducted Is Eight Years Old Now

Before social media was completely ubiquitous, there was a thing called music television. I know, fellow kids, sounds weird right? And though perhaps you thought that nobody younger than your mum has ever sat in front of a television and actually watched it, I am here to tell you that you are wrong.

In all seriousness, however, TV (on top of radio, obviously) used to basically be the medium by which new bands and artists could Get Out There. And in the UK, the combination of music and TV also lead to show Popworld, one of our tiny island's greatest ever cultural products. Later on, there was also 4 Music's 4Play feature, where labels could pay for new acts to be profiled on video, and that clip would be played on TV late at night. And these were the circumstances under which what is potentially the worst music interview I have ever seen – eight years old this week – happened.

Enter, Raygun:

Oh god.

RayGun, emerging in 2009, signed to Sony (who reportedly tried to have this video essentially erased from the internet, so cringe is it), are led by singer Ray, who is wearing some eyeliner because he is a Rockstar now and he will be respected as such. He immediately launches into a description of their "sound" so affected and uncool that it pretty much sounds like Ricky Gervais circa-The Office wrote it: "The sort of sound that we make is a cross between, you know, the glam of the 70s, and the soul bands that kinda came through… through the late 70s." Ah, yes! All those soul bands coming through. Those were the days!

Other highlights (lowlights?) include Ray – who truly does take control of this thing, nobody else is really getting a word – in unfortunately deeming the band "Iggy Pop, David Bowie, James Brown and Shirley Bassey in a lift", noting that he's like Brian Eno in the sense of "not being able to play anything fluently and competently," and finishing with the band's rock and roll ethos: "we come to work in fancy dress or something… or have mojitos at 11 o'clock in the morning!"

Anyway if you're down to experience a cringe so hard it will push you out of your body, give it a go above. Thanks for the memories, 4 Music.

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