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Music

Chew Up and Spit Out Bueller's "Bubblegum" Video

'Dubble Bubble' > everything else.

Photo by Lucas Meilach-Boston Bubblegum is iconic. However lofty of a statement that may seem, it is still true. Chewing, slurping, smacking it around in your mouth, blowing bubbles—it feels great. Bubblegum is also synonymous with youth. Because chewing bubblegum looks like a decidedly defiant act, it has become a symbol as such. With that said, Bueller, a Toronto-based rock band, gives us the sweetest sounds of being a defiant teen (especially so that they are named tangentially after an infamous teen character.) With their new video for the single "Bubblegum," Bueller dive deep into the pool of teendom and feelings. Bueller plucked at nostalgic heartstrings on their sublime track "Only You" from last year and we're given more of the same on "Bubblegum", except this time it's a metaphor for a more brutal kind of heartache.

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For the track's video, the four-piece jam in a bright pink room that is somewhere in-between Pepto Bismol and Millennial Pink, whatever the fuck the latter actually means. The song is also sweet, not saccharine; jubilant and very young in spirit. "'Bubblegum,' is a punk rock take on the 1998 classic '…Baby One More Time,'" the band told Noisey via email. "Navigating the perils of a summer fling, 'Bubblegum' explores the contradiction of feeling used and loving it. Just as the narrator in the song is "chewed up" and "spit out," so too is the bubblegum that the band and their friends chew throughout the video."

Watch the video below:

Sarah is more of a Tic Tac person. Follow her on Twitter.