Influencer Marketing
Why Viral Tweets Are Trying to Sell You These ‘Galaxy Light’ Projectors
A sketchy company has been paying viral Twitter users up to $50 to advertise the product. But experts say it's unlikely the marketing scheme is making returns.
People Are Poking Holes in Influencer Tactics – What Comes Next?
After some big 'gotcha' press stories ran this summer, I went to an "influencer festival" to see how the industry may respond.
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