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Vice Blog

NIGERIAN QVC FROM HELL

Let's just say New Power Studio's Black Duck, the sploshing-filled promo for New Power Studio's second collection, is really moderne, as that description is as spot-on baffling but doesn't take as long to type as "bizarro-world Nigerian QVC light...

According to this guy who used to work at French

Vogue

, there's an editor there who, if she hates something, says it's "non moderne." If she likes something it is "moderne" and if she loves something it is "très moderne." Try it for yourself, it'll make you sound dead fashion. With that in mind, let's just say New Power Studio's

Black Duck

, the

sploshing

-filled promo for

New Power Studio's

second collection, is really moderne, as that description is as spot-on baffling but doesn't take as long to type as "bizarro-world Nigerian QVC light entertainment."

Black Duck is New Power Studio's latest collection: a range of shorts made from rubber piping, graphic shirts, black Orville the Duck Tees and reclaimed dustbin-man uniforms. New Power Studio's

Thom Murphy

says the film and his clothes are meant to make people smile. And it does make you smile, but it also makes you wonder if you've somehow subscribed to a TV channel shot on location in Terry Gilliam's brain. Watch for yourself.