Theo Cohen Photography
It's been 100 years since the first BMW model went into production. In the century that has followed, the company has created iconic vehicles and pioneered new technology. To mark its centenary, the BMW Group is championing the brands who are conceiving the very future of motoring – MINI, BMW, Rolls Royce and BMW Motorrad.Marcus's Lumia Ride project could harness light, sound, and biometric data to lull drivers into a state of controlled relaxation.
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