This is real life, and we're living in it: because he has a flair for self-promotion that make Beyonce look like Lady Gaga, Lil B is taking his feud with Kevin Durant to its logical conclusion. This week, a commercial on NBA TV—aka Durant's home field—appeared in which the Based God appears to challenge the Slim Reaper to some unknown contest. Titillating shit. Because how can KD hope to defeat an enemy he can't see?Previously, Lil B ruined the Thunder's chances at a championship.Jeremy Gordon has "Fuck KD" as his third favorite song of the year so far. He's on Twitter. - @jeremypgordon
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