NOISEY 087: RINCON SAPIÊNCIA

Rincon Sapiencia picked up in the ranks of the São Paulo underground, bent on rewriting the established rules of Brazillian hip-hop. Synthesizing a billion classic influences from Public Enemy to the Beasties, he helms a cacophonous wall of sound to power his upbeat anthems.

He’s built his reputation as a phenomenal rapper, but he’s also a thoughtful poet with an upbeat outlook. The songs invoke the lo-fi sounds of Atlanta, with tons of snaps, punchy snares, and old-school scratching, courtesy of longtime ally DJ A.S.M.A.

Rincon and A.S.M.A. make for an enviable artistic collaboration. The DJ directed the video for “Elegância,” a home-made banger composed on Rincon’s computer, and produces all of the projections for the duo’s stage show.