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Soko - "Destruction Of The Disgusting Ugly Hate" (Official Premiere)
Here's Soko's hallucinatory new video for "Destruction of the Disgusting Ugly Hate." The track is featured on I Thought I Was An Alien, Soko's new record - you can pick that sucker up right here. Soko sent us a little note about her work on the song and video:
Destruction Of The Disgusting Ugly Hate
Making videos is all about DIY, gathering a bunch of friends, and shooting as much stuff as you can !
I Feel like we all have different ways to be self destructive..
With this video.. i wanted to just acknowledge through images that it's something i have in me for sure.. But the song and video is about killing those fears and transcending it into rebirth and happier thoughts and imagery.. Kill the dark past and make room for new bright emotions..
I wrote the song from a really really troubled place.. And that's all i was able to convey at that time. It was clearly all dark, and all about suicide and feeling let down.. But 3 years after writing it.. I think, I know better.. So i wanted the video to dwell into the million possibilities of embracing the light after the darkest thoughts.. The sun after the night.. Then, i fly to a better, brighter world of Happy Flying Aliens !
I used so many different cameras for the video.. My most favorite one, the VHS.. So 90's.. My favorite type of imagery.. And GoPro for underwater shots, and Super 8 and iPhone, and 5D Mark III, and 7D.. it was super fun to work with all these different formats and put them all together like a patchwork of images..
We also used a bunch of green screen, animation, time-lapse, stop motion.. I felt like i wanted to use everything that was available and play with every type of media !
My Alien Alter-Ego is still at the center of all this mess..
My whole concept about the video was that i wanted to show self destruction, head bangs and darkness.. but it ended up being the most colorful video i've ever done.. Simply because i started feeling better as i was editing it i think.. i couldn't deal with dark colors and wanted the video to look fun.. and i wanted to see myself flying in the nebulas and wondering skies..
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