Snoop Lion teams up with Drake and his daughter, rising star Cori B, to deliver a much-needed message of peace in his latest video, "No Guns Allowed."
Directed by Jessy Terrero, the video captures a poignant message of non-violence in the wake of several national tragedies. "No Guns Allowed" is the new single from Snoop Lion's forthcoming reggae and dancehall influenced album, REINCARNATED, available on April 23, 2013. The album is executive produced by Diplo and the Major Lazer production team and will be released in conjunction with Berhane Sound System, Mad Decent, VICE Music, and RCA Records.
"It's a powerful song and we hope to spread a positive message that hits home with people," says Snoop Lion. "We've seen too much bloodshed involving guns and we want to prevent the next incident from happening. That's what's it all about, trying to bring awareness and push love and peace."
"No Guns Allowed" is available on iTunes now and serves as the "instant grat" track when you pre-order the REINCARNATED album. REINCARNATED features Drake, Chris Brown, T.I., Busta Rhymes, Akon, U.K. singing star Rita Ora, and dancehall stars Popcaan and Mavado among others. The album also includes the peace anthem "Lighters Up" as well as the boisterous "Here Comes The King."
Now currently in theaters, REINCARNATED the documentary chronicles Snoop on his spiritual awakening as Snoop Lion that grew from a recent trip to Jamaica, where Snoop experienced a deep connection. The documentary was recently described by The Huffington Post as, "An incredibly intimate film that captures a truly singular, captivating person as he re-examines his life and accomplishments and forges a bold new path and identity more consistent with the man he has become—a man of peace, positivity, and spirituality."
Pre-orders the film are available now on Amazon, and it can be purchased through iTunes on April 16th. In addition, the documentary will also be available on Xbox, Playstation and Vudu, with plans to hit Netflix on May 15th.
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