Beldina Doesn't Give a Damn About What You Think in Her New Video for "Ocean"

Directed by Saga Berlin a.k.a. Niceguzz

It might sound unbelievable to outsiders, but there's more to Sweden than just pop and heavy metal. Just listen to our girl Beldina, for example. She's the latest of a new crop of Sweden-based R&B ladies bringing warm soul to the chilly Scandinavian north, and man, it feels good.

Ever since the release of her free mixtape, Opening Act, earlier this year, Beldina has been keeping herself busy with a few casual little things like heating up the stage for Pharrell in Stockholm, headlining Boiler Room in Gothenburg alongside DJ Bella Boo, and working on her upcoming EP (set to be released early next year). Though "Ocean" was just released by KISSKISS Records, she's been releasing material via her own If I Were a Bell label since 2010. One look at Beldina gnawing on French fries in the video for "Ocean" makes it clear as ice that this boss doesn't give a damn about what you think. Bow down, bitches.

"Ocean" is out now via KISSKISS Records,