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Music

Cam Smith's "Mad Crack" Video is a Cinematic Adventure

Bringing back the art of storytelling in music videos by showing you what happens when you take bad drugs.

Back in the 80s, music videos were so novel and so popular that the medium became serious adventures in cinema. The best example, John Landis’s “Thriller,” is a goddamn masterpiece. In that spirit, Halifax rapper and producer Cam Smith brings back the music video’s narrative power with “Mad Crack.” It’s the second single from his newest LP, Cannon, a sketch-based party record coming out October 1.

“Mad Crack” pays homage to 1987 melt-movie Street Trash, with visual allusions to the Tenafly Viper wine that turns thirsty junkyard hobos into gruesome ooze. It’s a badass cult-horror flick that informs the apocalyptic aesthetics of Cam Smith’s neon crack house. But it’s not just any crack; it’s Cam Smith’s mad crack and it liquefies his rap competition. Best be careful when you’re buying shit in back alleys.

Adria Young only messes with happy crack - @adriayoung