Chief Keef has long been a master of viral marketing: His early music took off on YouTube with no promotion other than him and his shirtless friends turning up in a room together; he's experimented with everything from collaborations with comedian Andy Milonakis to throwing an LA art show; and his recent hologram performance made international headlines when it was shut down by police. But he's reached a new level of marketing genius: He revealed that his newborn son, Sno ("the White Sosa"), has the full name Sno FilmOn Dot Com Cozart. The name is a reference to his new record label, FilmOn, which has handled his recent releases and oversaw his infamous hologram show."Chief Keef and his newest baby mama have agreed to name the newborn Sno FilmOn Dot Com Cozart in order to promote the release of Sosa's double album Bang 3 with FilmOn Music and MondoTunes on September 18," label head Alki David said in a statement to news outlets.So there you go: Keef's album is coming soon. Congratulations to the new parents—and to Keef's lucky business partners.Follow Kyle Kramer on Twitter.
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