One of dance music's biggest stories of the past year has been the triumphant rise of Jersey club music. Although for much of its existence, the sound was the underdog of the east coast club scene, Jersey's been coming up large thanks to acts like DJ Sliink, Nadus and UNiiQU3, and we captured the whole tale in our Sub.Culture: Jersey Club series.Last week, the whole crew mobbed down south to Austin, Texas to perform a slew of gigs at SXSW. We embedded Sub.Culture videographer Chantel Simpson to get an intimate look at the group of friends at the core of the current Jersey sound as they realized their dreams while turning the absolute fuck up. Check it out:
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