At this year's CMJ Festival, there were a few winners. Kelela wooed crowds with her dreamy performances, even admist the clusterfuck of cigarette smoke at 285 Kent. Two-9 was literally all over the damn city. And then there was Wara From The NBHD. The Atlanta up-and-comer played at the Fader Fort, and made his rounds to most of the events. He's a softspoken dude whose stage name—Wara From The [Neighborhood]—fits him well: he's a pretty normal 23-year-old, born in Brooklyn and raised in Atlanta, whose lyrical talents are evolving, project to project.
Today, we're premiering "98 Rocafella," which was directed by Wara and Wes Sherwin, with guest appearances from the Playin Four Keeps crew. "I felt like going with the karate feel [and] stepping outside the box for a song entitled "98 Rocafella" in a subliminal way because I know everyone was expecting a traditional rapper video," Wara says. "I just wanted to keep it minimal and entertaining." And that's what it is.
The track samples The Two Things in One's "Walk on By" and is part of a double sided single with the second installment "Squeal (B-side)" dropping next month.
Listen to his standout project, The Ill Street Blues, and watch "98 Rocafella" above.
Here's 11 Awesome Things About Petite Meller's Video for "Ice Bear" ft. Joe Fleisch
Parisian pop princess goes winter wonderland weird.
Here's "Hero"—The Brand New Tune by Diplo, Frank Ocean, and The Clash
We hung out with the boys in Brooklyn about this unlikely collaboration
"Daughter, Daughter" by D/C Will Make You Root for the Supposed Bad Boy
When will parents understand that when they butt into your love life, you're gonna run 100 miles per hour in the other direction?
An Interview With Georgia Nott of BROODS
Gorgia Nott has a lot to be happy about. At 19, the New Zealand musician is half of BROODS, one of the quickest rising duos in electronic pop music at the moment.
Keep Up With Our SXSW 2014 Coverage Here
Hopefully, we don't die.
The Score: Mapping the Music and Style of 'That Thing You Do!'
Sixties chic via the 90s and that one song over and over and over.
We're Premiering Big K.R.I.T.'s "Steps" Documentary & a New Song Feat. Big SANT & Smoke DZA
#weekofKRIT Is Almost Over.
Kanye West and Crustpunk: Together at Last
It's the Leftöver Crack/Kanye mashup you've been waiting for.
Welcome to Koch Boyz, Where We Document What French Montana and the Koch Brothers Are Up To
Welcome to Koch Boyz, a column dedicated to any time the Koch Brothers and French Montana do anything within a few days of each other.
Watch Mark McGuire's Pretty Personal Video for "The Human Condition"
Former Emeralds guitarist incorporates footage from his Dad's "celebrity roast" back in 89...