Features
Toyota Uses Wu Lyf Song to Sell Misogyny (and Cars), the Band is Pissed as Hell
By Sasha Hecht
Taking a page straight from The Don Draper Guide to Male Gaze Pandering, Toyota recently released an ad in the UK for their new GT86, soundtracked by Wu Lyf's anthemic album closer "Heavy Pop" from last year's debut, Go Tell Fire to the Mountain. The commercial, which hinges on hidden camera footage of men revealing to their wives that they used their (presumably) shared funds to splurge on a sports car, conspicuously encourages men to unapologetically indulge in their mid-life crises because, like, you deserve it, dude. Here's that ad:
Sure, the love of your life is sobbing inconsolably because you pissed away your savings on what is essentially little more than a shiny, mechanical hairpiece, but it's cool, bro. I mean, look at that car. You can do doughnuts and shit. It's rad.
Anyway, Wu Lyf took to their Facebook to respond, proclaiming that not only did they never grant permission to Toyota to use their music, but they never would have, given the "cheeky" misogyny at work:
TO ANYBODY INTERESTED AS TO WHY WE ARE FEATURED IN A TOYOTA ADVERT:
We too are interested to know why our music is featured in a sexist sports car advert that encourages men to live out their 'inner chauvinist'.
We have not consented to this, we have not earned a penny from this and on behalf of the band I am fucking angry about this.
Wouldn't have minded so much if it was for a Lamborghini.
While Toyota has yet to respond to Wu Lyf's claims, we hear that Lamborghini is working on a commercial in which Chris Brown covers "We Bros."
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