Earlier this week Aidan Moffat, under his long-standing moniker L. Pierre, released a new album. With a running time of less than one minute, The Eternalist is not what you'd think of as a studio LP. But then Aidan did put the record out through social video site Vine, with each track taking the form of a video loop which you can listen to for as long as you want. At first you might think thats a bit of a clickbait gimmick, but when you start listening to these ethereal loops expand slowly over ten or 20 minutes, you start to realize Vine's potential as a sonic utensil.
Here's a cut from it:
Moffat is known for his romping adventures in sound—his involvement with Arab Strap, Mogwai, and Bill Wells has produced music that pushes the lyrical and musical conventions of pop. But this latest project is stark in its simple utilization of technology, ending up with something that hinges somewhere between ambient noise and meditative drones.
It does give people a chance to do something with it. Some of the best stuff that I’ve seen on there is often little things from TV, that have been taken out of context and become hilarious in these two second bursts.Why I wanted to do it is because the way a Vine works is if you just look at my profile page you’ve got all the eight tracks, all in the sequence that I want them to be in as well. It’s like having a free digital loop album. I really like the design of Vine as well.
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