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Music

Taylor Swift Has a New Video, a New Album, and a New Everything

Watch the video for Taylor Swift's new song, "Shake It Off."

"We just made history" Taylor Swift said today, as she finished the Yahoo live stream announcement of her new song, album, sound, and outlook on life (“this new album is a bit of a rebirth for me because I’ve never really made these kind of changes before”; 'the idea of endless possibility was kind of a theme of the last year').

While I find it hard to believe that the whole live stream thing counts as history-making, there's no doubt that there's something historical about all of this: The album is called 1989, which is the year that Taylor was born and also a year that produced lots of music Taylor has been into lately. "It was apparently a time of limitless potential," Taylor explained to us. It was a time of "bright colors, bold chances, rebellion." Taylor Swift has a history lesson for us. Taylor Swift is history. All of us, if you think about it, are part of history.

1989 will make history because it is a departure for Taylor: "'For the record this is my very first official, documented pop album." Not everything has changed ("all I think about are metaphors and cats"), but make no mistake, Taylor is no longer okay just being country's crossover pop star. She wants to write songs that go beyond the sort of storytelling that she's known for. And the first chapter in the new history book is "Shake It Off." The first chapter in this book is basically "The History of Dance," with the subtext that plenty of the history of dance involves someone awkwardly dancing completely out of step with history as well as their fellow dancers. History, I should add, is dope in addition to being written by the victors.

Which is why I would invite all of us to watch the video above. It is definitely history. It is definitely a new Taylor Swift video and a new Taylor Swift sound. There will be a new Taylor Swift album on October 27, and there are plenty of Amazing Presale Packages you can purchase. The world we wake up in on October 27 will be fundamentally different from the one we went to sleep in. The world we wake up in tomorrow will be fundamentally different from the one we woke up in today. This is true every day, but it is especially true today.