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Music

Introducing Oscar and His Gritty But Beautiful Video for "Daffodil Days"

With everyone and their hamster thinking it's cool to shoot something that looks like a VHS tape left to rot in your granny's attic for 20 years, it's nice to see a video that's the antithesis of this.

Video directed by Laurie Lynch.

Here are all the things you need to know about Oscar and the video for "Daffodil Days":

1. Oscar self-released a track called "Never Told You" back in 2013. I can't find it now. I can only assume he has re-tooled his sound since then.

2. He's signed to Wichita Recordings—a reliably awesome label that's brought us the likes of Bright Eyes, The Cribs, Best Coast, and Bloc Party in the past, and currently boasts a roster including Fidlar, Cheatahs, Waxahatchee and more.

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3. He graduated from Central St. Martin's in London with a degree in Fine Art.

4. "Daffodil Days" has a whiff of Blur about it. Something about the swoon-ease of his tones, although Oscar's baritone is rich like a really decent coq au vin.

5. This video is beautiful, gritty, and uncomfortable. A very British shade of grey, with love lurking in there somewhere in the concrete chinks. Oscar had this to say about the video: "They are the flowers growing in the shadows, and I am their guardian angel." OK. A guardian angel who lurks in the shadow and plays guitar, I guess.

6. His last name is Scheller and he's 23. 7. According to his press blurb "music became his coping mechanism for the sad things that have happened in his life, a way to shake off despondency, lending all his music its bittersweet mood." Feeling that.

8. These days, with budgets being so scrawny, and everyone and their hamster thinking it's cool to shoot something that looks like a VHS tape left to rot in your granny's attic for 20 years, it's nice to see a video that's the antithesis of this.

9. Those dance moves. Trying those dance moves down the club on Friday. (This is a lie, but if I was down "the club" on Friday, I would try these moves.)

10. "Daffodil Days" doesn't bust any originality barriers—it's indie-pop of the PG Tips variety. That is to say it's familiar, somehow, but still really fucking good.

Kim Taylor Bennett wishes she had a good cuppa RN. She's on Twitter.