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Music

Premiere: Born Ruffians are Sore Winners in the Video for "(Eat Shit) We Did It"

Basement parties are only fun when something breaks.

Photo courtesy of Maya Fuhr

For some, the best part about victory is the sense of accomplishment you feel at proving to yourself that you've achieved something. For others the best part is rubbing that victory into the face of everyone who came in under you. Born Ruffians' new video for "(Eat Shit) We Did It" leans toards the latter option, as the band throws a sloppy party for themselves complete with glutony, homemade banners, and one finger salutes.

"We really focused on the 'eat shit' part," says Roger Galvez, director of the video, unsurprisingly. "The senseless and detached destruction of a basement party by a group of brainless guests seemed fitting for a song that expresses resentment and triumph over the unavoidable obstacles involved in 'making it,' whatever that means to the viewer." See what that means to you below:

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