Here Is Guards' New Video

After the wave of bad press surrounding that whole homeless hotspot thing at this year’s SXSW, we’re all scrambling for a representation of vagrancy that doesn’t leave a horrible taste in our mouths.

Enter Guards, Richie Follin’s vintage pop act. You might know Richie as a member of Willowz, or as the brother of Madeline Follin of Cults fame, but now you’ll know him for this video for “Feels Like That,” directed by Andrew Simkiss. The video, shot in one night in NYC’s Chinatown, finds Dave Rankin playing a rickety homeless Gene Kelly figure (surrounded by similarly grungy back-up dancers) doing a bit of soft-shoe to the soundtrack of Guards’ rollicking indie pop banger.

The song is the B-Side of the “Do It Again” 7-inch, released late last year on White Iris—you can pick up a physical copy right here. Also, Guards is playing a bajillion shows down in Texas this week - their full SXSW schedule is below.

Tuesday, March 13

WHITE IRIS PARTY 8:45pm @ Parkside 301 E.6th St.

Thursday, March 15

SMALL PLATES / ULTRA 8201 PARTY 2:15pm @ Lovejoys 604 Neches St.

DEATH & TAXES PARTY 6:00pm @ Cheer Up Charlies 1104 E.6th St.

WINDISH AGENCY SHOWCASE / PURE VOLUME HOUSE 9:00pm @ ND Studios 501 North IH-35

Friday, March 16

FLOATING FEST / HYPE MACHINE PARTY 10:00pm @ Hype Hotel 504 Trinity St.

Saturday, March 17

BROOKLYN VEGAN / PARTISAN PARTY 5:00pm @ Hotel Vegas 1500 E.6th St.

CHEVROLET SOUNDSTAGE 11:45pm @ 612 E.6th St.